Why are Target Personas important? Target personas are one of the most important tools in marketing and advertising. A target persona is a detailed description of the ideal customer a brand is trying to reach. It includes information like age, gender, income, lifestyle, interests, and even what challenges or goals the customer has. Knowing this…

Digital media has completely taken over the marketing world. To me, digital media means content or media that is created, shared, or stored electronically. I have learned a lot about digital media through my classes at the University of South Florida and in my position as social media manager at Tampa Bay Boating Adventures. What…