Category: Uncategorized
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One of the biggest things I learned this semester is that digital marketing is really just relationship building. I always knew marketing had a lot to do with communication and making things appealing, but I never realized how much the little interactions between a brand and a consumer add up over time. Instead of thinking…
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Fenty Beauty’s ongoing shade expansion campaign is one of the most meaningful beauty campaigns of the past two years, especially because it puts representation at the center of every decision. The brand already made history when it launched with forty foundation shades, but this campaign added even more options to help everyone feel included and…
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Listening to Chris Morata talk about UX design really opened my eyes to how much UX overlaps with the work I already do in marketing and content creation. I always thought of UX as something designers worry about, but the way he explained it made it feel so connected to strategy, brand identity, and the…
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This guest lecture felt more like a behind the scenes look at the reality of modern marketing than a typical class session. The speaker is the CEO and founder of BloomPartners.io, a four time published author, a graduate of the University of California Santa Barbara, and a Stevie Award winner for one of the most…
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The way people make buying decisions has completely transformed in the digital era. The traditional sales funnel, with stages like awareness, consideration, and purchase, used to be a pretty straightforward path. Brands controlled the message through TV, print, or radio, and customers made choices based on limited information. But today’s customer journey looks more like…
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In 2025, good client research goes way beyond a quick Google search or scanning a brand’s Instagram. To truly understand a client, you have to dig into their industry, their audience, and the cultural shifts shaping their space. Using The Deck Store as an example, a company that designs and sells outdoor decking materials and…
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During this week’s guest lecture, we heard from someone who has been running paid search and social ads for over eight years. I didn’t realize how much goes into paid media until hearing about the day-to-day responsibilities, from analyzing data and writing ad copy to constantly testing campaigns and adjusting to platform updates. It gave…
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